The New Creative Europe MEDIA Programme 2021-2027

Wednesday 7 July - 10.00 - 11.30
Content cluster
Opening:
Harald Trettenbrein, Head of Creative Europe MEDIA Unit – EACEA
Speakers:
Maria-Silvia Gatta, Policy Officer – DG CNECT
Jolien Willemsens, Head of Sector Content – EACEA
Moderator:
Bernadette Forsthuber, Team Leader Business Sector – EACEA

Presentation of the calls for proposals Slate/Mini-slate, Codevelopment, TV and Online content;

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Thursday 8 July - 10.00 - 11.30
Business cluster
Opening:
Harald Trettenbrein, Head of Creative Europe MEDIA Unit – EACEA
Speakers:
Martin Dawson, Deputy Head of Unit – DG CNECT
Bernadette Forsthuber, Team Leader Business Sector – EACEA
Moderator:
Katia De Sousa, Monitoring Coordinator – EACEA

Presentation of the calls for proposals Markets&Networking, Talents&Skills, Innovative Tools.

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Friday 9 July - 10.00 - 11.30
Audience cluster
Opening:
Alessandra Luchetti, Head of Department B – EACEA
Speakers:
Emmanuel Joly, Senior Expert – DG CNECT
Soon-Mi Peten, Head of Sector Audience – EACEA
Moderator:
Bernadette Forsthuber, Team Leader Business Sector – EACEA

Presentation of the calls for proposals Festivals, VOD Networks, Audience Development, Films on the Move.

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Creative Europe MEDIA at Cannes NEXT

Wednesday 7 July - 14.30
Virtual production: why, for who, and what's at stake for filmmakers and financers?
Opening:
Lucia Recalde, Head of Unit Audiovisual Industry and Media Support Programmes, European Commission - (Belgium, Spain)
Speakers:
Claus Ladegaard, CEO of The Danish Film Institute (Denmark)
Laura Olin, COO & Partner, ZOAN AR
Jehanne Rousseau, CEO of Spiders Inc (France)
Moderator:
Sten-Kristian Saluveer, Strategic Advisor, Cannes Next

Session on virtual production and immersive content to address opportunities and risks of virtual production for European financiers, how European game engines compete with big players, and how to deploy XR solution on a scale.

Saturday 10 July - 14.00
What creatives and filmmakers can do with data? Exploring the future of data-driven storytelling
Speakers:
Ben Johnson, Gruvi
Nathalie Lethbridge, Atomik Digital - (United Kingdom, Denmark)
Jon Morris, CEO Nowhere - (United States)
Kathrin Steinbichler, The Looping Group - (Germany)

The event will address where Europe is heading for artificial Intelligence and creativity, and will explore the future of data-driven and data influenced storytelling.

Sunday 11 July - 10.00
Powering Future Leadership in Europe through Film, Innovation and Technology ⁠Panel
Speakers:
Nicolas Brien, President, European Startup Network, CEO France Digitale
Nusrat Durrani, Media Executive, MTV Networks
Maria Tanjala, CEO & Co Founder, Filmchain - (Romania)
Lysann Windisch, Head of Programme / Marketing Manager MUBI Germany, DFFB - Deutsche Film und Frensehen Akademie Berlin
Moderator:
AC Coppens, CEO, The Creatives' Catalysts

The event will address challenges and opportunities for European film tech founders and entrepreneurs. It will look at experiences from global industry leaderships training platforms and will explore how to enable talent from underrepresented communities.

Monday 12 July - 10.00
Where's the Money? New Currents in (European) Financing: NFTs, Venture Capital and MEDIA Invest ⁠Panel
Speakers:
Rain Rannu, Superangel Ventures, Tallinnfornia Productions - Innovating film financing models for indies and small production countries through venture capital.
Uri Levanon, Haste Media - A crash course into the business and future of NFTs for European Festival and Independent Film

Presentation of the MEDIA Invest Financing Scheme

Creative Europe MEDIA at Cannes 2021

Friday 9 July - 16.15 - 17.00
CharactHer – empowering all talents in the film and the media industries
Speakers:
Věra Jourová, Vice President of the European Commission for Values and Transparency, European Commission
Delphyne Besse, Board Member, Collectif 50/50
Hind Bensari, Film Director, CharactHer campaign
Uèle Lamore, Composer
Safia Kessas, Journalist RTBF

Launch event of the diversity & inclusion campaign of the European Commission, in partnership with Collectif 50/50

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