Tuesday, 2 March – 11.00 – 13.00
EFF: Perspectives for the Future of the Audiovisual Industry in Europe
The session will be available through europeanfilmforum.eu website, open to everyone

Sabine Verheyen, MEP, Chair of the Committee on Culture and Education, European Parliament
Dennis Ruh, Director of the European Film Market
Lucia Recalde, Head of Unit Audiovisual Industry and Media Support Programmes, European Commission
Karin Anell, Head of Commercial Business & International Affairs, Wildside
Rikke Ennis, CEO, REinvent Studios
Danielle Giroux, Head of Distribution and Publishing, Atlas V
Christof Papousek, CFO, Constantin Film-Holding GmbH
Jaume Ripoll, CoFounder & Head of Content, Filmin

Moderated by AC Coppens, Founder, The Catalysts

A year has passed and Berlinale 2020 was the last great physical event of the audiovisual industry in Europe. A lot has changed since last year. Berlinale 2021 will be organised in two different sessions, with the European Film Market (EFM) taking place in the first week of March and the film festival taking place in summer physically, COVID-19 permitting.

The pandemic has created huge disruptions within the wider audiovisual industry.

Who would have thought that cinemas would be closed for such a long period, or that production would be problematic? Who would have thought that film festivals that celebrate culture and bring people together to discover new films would stop being a part of our life? Who would have thought that releasing a film on a VOD platform before it even goes to cinema would be at all possible?

Things have changed beyond even our wildest imagination. Times are difficult but still there are also reasons to be hopeful. Many parts of the value chain which have been under significant stress over the past months embarked on innovating business practices.

In all this, there is a new Creative Europe programme that will be available to support the sector from 2021 to 2027. While many things have remained the same, a lot has also changed. First and foremost, there is an increase in the budget, particularly for 2021 and 2022, to enable the industry to recover from the COVID-19 pandemic. It will be a challenge for the European Commission and also for the industry to absorb this funding, but it should help kickstart a recovery in the audiovisual sector.

The European Commission has also adopted a Media and Audiovisual Action Plan which spells out for the first ever time the importance the European Commission is attaching to the wider media sector in Europe.

Berlinale therefore provides us with the best space to kickstart the discussion on the Action Plan and Creative Europe MEDIA.


Wednesday, 3 March – 12.00
MEDIA presents: Introduction to eGrants

With Matteo Solaro and Stefano d’Orilia

The workshop will explain the main changes to the new grant management tool of the European Commission that will be used for Creative Europe MEDIA calls under the new programme.

Click here to download the presentation


Friday, 5 March – 12.30
MEDIA presents: Stories and Talent

With Antoine Le Bos, Doris Bauer and Ankica Jurić Tilić, moderated by Harald Trettenbrein

The workshop will present three Creative Europe MEDIA projects: the Training initiative Less is More and its StoryTANK, the European Short Film Festival Network and the TV series ‘The Last Socialist Artefact’; the session will show how these projects contribute to promoting storytelling by new European talents.