Advice for first-time participants

Guidance on how to tackle acces to international TV markets and films market come from Jone Aldave. Jone has been attending international TV markets and film festivals for more than 20 years. Formerly Head of Sales for ETB (Basque Public TV) and Venevision Europe, and Director of the MEDIA Antenna of the Basque Country, in 1995 she founded and became managing director of the TV distribution company Ione Communications. In 2000, she created El Paseo, the consultancy and training arm. She has the primary responsbility for advising newcomers.